Roles & Responsibilities
Web Developer: I developed custom internal and external applications for business optimization.
Digital Designer: I designed assets for the website, email, social, and other marketing efforts.
Marketing Specialist: I designed, coded, and wrote hundreds of marketing emails and I created, ran, evaluated and improved ad campaigns.
Project Manager: I held vendors accountable for timelines and ensured projects stayed on track and were successful.
Project Details
Goal: Increase user engagement and sale conversions through creative problem solving and marketing efforts including email marketing, website user experience design and development, photography, and video production.
Audience: The end user of these websites are middle-aged men looking to purchase protective footwear for work.
Challenge: One of the challenges I faced was finding ways to simplify the user experience with the end user being someone who does not use technology in mind. I recreated the entire interface for the primary brand and polished up the others to overcome this challenge.
Lehigh CustomFit is the business-to-business portion of Rocky Brands, making it a large source of revenue and a prioritized property. I contributed heavily towards their digital innovation through improved digital marketing campaigns by drafting engaging content, analyzing metrics through Google Analytics UTM tracking and Facebook analytics, and A/B testing emails.
I initiated, planned, and executed a website redesign which corresponded with the brand guidelines. The new design modernized and improved overall user trust and experience. As part of the new design, I designed and developed an interactive SVG map with vue.js which allows users to easily find their representatives based on their location. I also made it simple to update if regions or representation change. Before my new design was implemented, I was also responsible for updating and maintaining the previous iterations of the website.
![CustomFit website mockup](/_image?href=https%3A%2F%2Fedit.codysaylor.com%2Fassets%2F677b3ad9-6918-414f-941d-e61e394ea3e9%2Fcustomfit-design-mockup.webp&w=1821&h=1000&f=webp)
![CustomFit website design](/_image?href=https%3A%2F%2Fedit.codysaylor.com%2Fassets%2Fbc20baee-8a8b-406c-860c-237f152be679%2Fcustomfit.webp&w=1300&h=2675&f=webp)
![](/_image?href=https%3A%2F%2Fedit.codysaylor.com%2Fassets%2Feddbbbf1-e0fb-4331-9eab-c03426e2a071%2Fcustomfit-map.webp&w=1430&h=3584&f=webp)